Effectiveness of Social Media Advertisement Campaigns- Influencing Consumer Buying Behaviour

Abstract

Advertising is the activity or profession of generating information to encourage the sale of commercial products or services by affecting the purchasing behaviour of consumers. Social ad campaigns are a different way to use brand-related social issues in your ads. This study aims to find out how effectively social ads affect consumer purchasing behaviour. There are several characteristics studied that determine the main impact of advertising. For the purposes of this study, a sample of 205 participants was taken using the convenience sampling survey method. After examining their responses, it turns out that the vast majority of consumers are affected by social ads when making their purchasing decisions. Overall, the study emphasizes the use of social ads to connect brands with consumers and give them a lasting impact.