Post COVID Era: New Ways to Battle Pandemic Distress


  • Baisakhi Vohra   Indian Institute of Management (Ahmedabad)
  • Devang Mehta   Christ College (Rajkot, Gujarat)


COVID 19, Education, New Normal, Pandemic, Socio – Economic Transformation.


It has been more than a year since the first lockdown happened, but our nation is still standing at the crossroads. Most of us had written off COVID 19 at some point of time when cases had begun to dive, but we still continue to figure out how we can battle this unforeseen situation. With the vaccination drive picking up, we are attempting to fight the battle against the invisible enemy. But it is no hidden fact that in a country like India, which has a huge population and high density, it will take time. However, it is refreshing to see that in spite of all odds, few sectors have seen a substantial change in their approach to business outlook. The change is witnessed not only in the economic environment, but also in the societal setting. This paper discusses about four sectors that have been quick to adapt to pandemic related changes. Using secondary data, the paper elaborates on how these sectors are contributing to shaping the society and economy to the ‘new normal’. The idea is to examine and understand how these sectors are re-shaping after the outbreak of the pandemic. A new perspective towards the Indian education sector, with the aim of taking it at par with the foreign learning ecosystem, is also proposed. However, various scientific studies suggest that the novel Corona virus is undergoing rapid mutation which is why each ‘wave of pandemic’ is presenting a new set of challenges to the world. Thus, the scope of the paper is set to discuss about the activities and measures that are undertaken during and after the outbreak of second wave in the nation.


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How to Cite

Vohra, B., & Mehta, D. (2021). Post COVID Era: New Ways to Battle Pandemic Distress. Journal of Applied Management- Jidnyasa, 13(2), 18–36. Retrieved from



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