The Illiterate Marketing Genius


  • Himanshu Misra   Jaipuria Institute of Management, Lucknow
  • Shalini Singh   Jaipuria Institute of Management, Lucknow


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All the marketing genius is not limited to thick volumes of attractive books only. Marketing as a discipline is not the copyright of white collars or intellectuals only. Marketing is happening all around us but we ignore it we fail to learn from it. We need to rethink the popular route of theory to practice and look for successful practices to build true marketing wisdom. Many times our vision our perspective gets corrupted which spoils the fun of learning and marketing.

The article talks of few such experiences which made us realise that Brand building and customer relationship management are being practiced impeccably by these relatively less educated and less resourceful people in their own small but smart ways.


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How to Cite

Misra, H., & Singh, S. (2020). The Illiterate Marketing Genius. Journal of Applied Management- Jidnyasa, 12(2), 61–66. Retrieved from


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